Creative Assistant

2017 - 2019

Overview

As the creative assistant at Regis Corporation, I was the social media manager for the Vice President Creative, Jamie Suarez. As the head of education and a stylist, we leveraged his account to make valuable connections to the company's employees, an agent of recruitment efforts, a highlight of Regis talent within leadership, and to bolster relations with industry vendors. Through him, we disseminated company information, promoted vendors’ products as well as the company's private label brands, and ran recruitment campaigns.

I created content for his page and acted as the community manager using his voice to interact with employee stylists. I was also responsible for running social contests, processing entries, and promoting the winners.

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Work Examples

Select any of the captions below an image to visit the live post

Live video from the Regis studio educating stylists (currently 60k views, 130k reach, est. 22% engagement rate)

Snippet from monthly internal education video repurposed for social (currently 21 thousand views, 56k reach, 5.6% engagement)

Photo of Jamie's dog used in a Regis designline product shoot and included #SalonDogs hashtag that Modern Salon had recently posted with high engagement