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Quick jump: Roles, Work Examples
As the first hire for the marketing branch at a Public Relations agency startup that served other startups, I was integral in developing the department and was required to wear many hats. I had to be quick on my feet to keep up with a client base subject to constant, rapid change as well as juggle and prioritize the simultaneous needs of multiple clients.
I fulfilled a wide range of marketing and account responsibilities for our clients ranging from content creation, marketing design work, web design + no-code development, branding, marketing research, strategy development and consulting, social media management, SEO research, campaign analytics, and more.
Other notable accomplishments included creating the company’s task management system (Notion), setting up a sales system and CRM platform (HubSpot), and developing relationships with key sales targets such as venture capitalist firms, startup accelerators, and university entrepreneurship programs.